The first consideration for any business thinking about entering a new overseas market should be product compliance. If your product meets or can be adapted to meet your country of interest's compliance regulations, then the next step should be a feasibility study to determine if a viable market exists for your product.

Intuitive self-critical market testing can provide a cost effective means of determining if a product has a reasonable chance of success in a new target market.

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If the market testing results are favorable and you decide to commit to a new overseas market, then we recommend you still proceed with caution.

Product representation is a cost effective way for a business to enter a new market, while still providing the expected product support and meeting any mandatory customer obligations.

Then as your market position matures, a more permanent presence can be considered.

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Reputable overseas manufacturing companies are always looking for new product, and companies with a desirable product and excellent market testing results may wish to consider allowing their product to be manufactured under license by a selected overseas manufacturer.

This has the advantage of allowing a company to enter new overseas markets with little or no exposure. The disadvantage is that the returns are much lower. However, when you consider many of the foreign company operating regulations of many countries, then allowing your product to be manufactured under license may well be worth considering.

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